IN SEARCH OF THE PERFECT IMAGE
Commercial photography is omnipresent. Our urban surroundings and printed publications are full of attractive and suggestive pictures. They all have something in common: they are near perfection.
Some of those images, despite their apparent realism, were not created using a camera; they were done using a computer. The professionals of contemporary commercial images must know and fully master all technical and expressive resources in order to carve a place for themselves in a very competitive market.
At Grisart International School of Photography, we have developed a Complete Program of Technical Photography to help photographers master these skills and insure this knowledge is passed on. It comprises six interrelated lines of study: Lighting, Post-Production, Multimedia Projects Course, InDesign Layout, Management and Business Legislation, Planning and Promotion of Work.
The combination of photography related subjects and others related to management and the promotion of work gives our ambitious students a solid training and the assurance to enter the professional world with confidence.
Alternative combinations of lines of study available (Hybrid Itineraries). Ask for more information at info@grisart.com
The students will be given the opportunity to choose the language in which they will attend this course: either English or Spanish. Most of the activities extra classes (guided visits to exhibitions and conferences) will be in Spanish.
1- LIGHTING PROGRAM (ADVERTISING, PORTRAIT AND FASHION)
If controlling light is a decisive aspect of taking a photograph, it is even more important in the case of advertising, portrait and fashion photography.
Understanding the expressive and creative power of lighting endows photographers with the ability to conform to the conditions of each assignment with guaranteed success.
This course is structured in such a way as to allow the future professional to acquire essential knowledge in studio lighting techniques, which can later be applied to advertising, fashion,
portrait, science and experimental photography.
In order to achieve this goal, the course is designed to encourage student participation, so all practical classes are planned as real working situations. Students are, therefore, shooting in exteriors, as well as in special studios, with the presence of art directors, stylists and models, which are also involved.
Students have, at their disposal, shooting sets and digital editing rooms for production and post-production of their works, helping them gain the experience and confidence necessary to insert themselves in the professional world.
SYLLABUS
Advertising photography.
Objective: Theoretical and practical learning of light treatments and the most common resources in advertising photography.
- Appropriate Photographic Equipment: SLR Camera and/or Large Format Camera with Digital Back
- Appropriate Lighting Equipment: Flashes and Accessories
- Lighting Types and Sets
- Photometry and Colorimetry
- Theory, History and Aesthetics of the Advertising Image
- Workflow and Methodology of a Professional Photo Shoot
- Light Treatment of Matt Objects. The Problem of Textures and Volumes
- Light Treatment of Shiny Objects. The Problem of Reflections and the Reflection of Light
- Light Treatment of Transparent Objects. The Problem of Glare and Splash
- Set Props in Advertising
- Makeup and Accessories in Advertising
- The Advertising Message
Portrait.
Objective: To make portraits and experiment, both in studio and in location, through mostly practical teacher’s demonstrations and students’ own work.
- Theory, History and Aesthetics of Portraiture
- Types of Portraits: Psychological, Editorial, Advertising, Social and Creative
- Lighting as Character Builder
- Constraints in Relation to Customers and the Context that the Portrait Targets
- Characteristics of Each Type of Production, Its Schedules and Budgets
- Studio Practices and Location Scouting for Various Portrait Typologies, Planning Different Lighting Sets and Resources
Fashion. 54 hours: 18 classes of 3h.
Objective: To know the different typologies and tendencies prevailing in professional fashion photography, as well as the large personnel requirements it takes (models, makeup artists, hairstylists and stylists), through mostly practical sessions, both on interior and exterior locations.
- Theory, History and Aesthetics of Fashion. Latest Tendencies
- How to Direct Models and the Professional Teams Involved in a Photo Shoot Session
- Beauty Shots and the Fashion Cover
- The Fashion Catalogue
- Fashion Photo Shoot in a Professional Studio: Characteristics and Equipment
- Fashion Photography in Location. Post-Production for Fashion
Managing Assignments.
Objective: Learn to organize and stand for our own professional rights (organize a session, links with suppliers and customers, the agencies, make a budget, the portfolio, copyright…). All this issues will be dealt as the three sections, advertising, portraiture and fashion, are developed.
2- ADVANCED PROFESSIONAL RETOUCHING PROGRAM
Course focused on retouching and image manipulation for advertising, fashion and signature work, exploring advance
procedures and resources in relation to each specific area.
It is designed to provide students with the high degree of proficiency in post- production techniques and stimulate their creative abilities. It is aimed at producing images with the utmost visual impact within the framework of contemporary creative work.
It affects essential aspects such as photographic implementation of learned skills, the definition of conceptual and aesthetic goals by which those skills will be played, and the specific work methodology of each professional sector.
The student explores printing methods gets confortable with the wide range of photofinishing solutions that are available today in the market.
It includes a section on CGI (computer-generated imagery) to learn and practice the production of images generated through the computer. This technology helps integrate virtual objects in a real photographic environment, something common in the advertising world and that of artistic productions.
For its completion, it requires a good post-production base with Adobe Photoshop.
NOTE: All those students that wish to access the Complete Program of Technical Photography without having previously completed the first year of the General Professional Course at GrisArt will have to take a placement test. Those students that have not completed the Adobe Photoshop post-production level required for this module will be referred to the Digital Treatment of Images I and II taught on Thursdays from 16h to 19h.
SYLLABUS
Fashion Post-Production.
- The Characteristics of Retouching in Current Fashion Photography
- The Role of the Retouching Artist in Fashion Photography. The Importance of Good Judgment
- Aspects to Consider in Post-Production for Later Retouching
- The Technical Aspects of Hardware, Capture and Image Processing Software, Color Management and Adjustment of Images before Retouching
- Workflows According to the Type of Assignments
- Retouching Techniques for Catalogues, Fashion, Cosmetics and Publications. Instructor Demonstrations and Supervised
- Student Practical Sessions
- Retouching in the Fashion Shoot (in situ)
- Beyond Fashion Retouching: Photomontage and Creativity
- Preparing Images According to Their Final Destination
Advertising Post-Production.
- The Characteristics of Today’s Retouching Advertising Photography
- The Role of the Professional Advertising Photo Retoucher
- Technical Aspects about Color Management, Image Processing Software and the Adjustment of Images Before and After Retouching
- Techniques to Make Selections and Advance Integrations
- Techniques on Correct Color Manipulation
- Workflows in Relation to the Nature of the Assignment
- Retouching Techniques in the Car Industry, Cosmetics and Beauty, Advertising Still Life and Inspirational Advertising.
- Instructor Demonstrations and Supervised Student Practical Sessions
Signature Post-Production.
- Detailed Analysis, both Technical and Conceptual, of the Work of Photographer/Artists that Use Post-Production in the Creation of Their Artistic Works
- Development of a Signature Personal Project under Instructor Supervision
Printing and Photofinishing.
- Learning Current Output Devices
- Types of Photofinishing. Why We Use Them and What They Can Offer
- Instructor Demonstrations and Supervised Student Practical Sessions
- Guided Tours to Companies in This Sector
- Introduction to Digital Matte Painting composition. Applications and influential artists.
- Creation of sketches with the look & feel of the project.
- Collection of images and resources. Mounting the scene and integration of elements.
- The lighting, shadows and lights work.
- Correction of color and depth. Effects of general ambience.
- Details and finishes end of the composition.
3- MULTIMEDIA PROJECT PROGRAM
4K video, which is already incorporated in the news cameras, is the key to develop a new expressive tool fully implemented in the documentary, advertising, fashion and, in general, photographic context.
Even though photographer’s sensibility and knowledge remain indispensable in the creation of images, the new audiovisual language requires mastery of its narrative codes and its related technology.
The Multimedia project program takes advantage of the characteristics of today’s photographic camera (lightness, interchangeable lenses, small size, readiness…) to propose exploring new means in an era of constant change.
All along the training process, students will learn the process of non-linear editing with what is currently one of the accepted best software around, Adobe Premiere Pro. With it, they will be able to develop their final project, which will encompass photography, video, text and audio.
SYLLABUS
- Size of an Audiovisual Production and the Human Team Involved
- Photo-Chemical Film, Digital Film, Video, HD and 4K
- HD DSLR Photographic Cameras/ 4K Mirrorless Cameras and Their Correct Configuration to Shoot in Video
- Shooting Accessory
- Sensors. Video and Audio Encoders/Decoders. Aspect Ratio and Resolution
- Image Analysis Software
- Lighting for Film and Video
- Audio. Microphone Equipment and Sound Recording. Specific Software
- Introduction to Color Correction
- Image Analysis Software. Lighting for Film and Video
- Film Language. The Semiotics of Cinema
- Adobe Premiere Pro: the Handling of Its User Interface
- Import and Transfer
- Render and Export
- Basic Editing: Clips and Sequences
- Advance Editing: Motion, Audio, Titles, Transitions, Effects, Color Correction and Render
- Internet Uploading
Instructors: Adiva Koenigsberg
4- FURTHER TRAINING
To comment and evaluate the progress of individual projects.
To attend to several guided visits to photographic exhibitions along the course.
To carry on the mandatory practices in the photo studio or in the digital classrooms.
EVALUATION
The general criteria for evaluation takes into account: the weekly practices, attendance and class participation, exam each module and the final project.
LENGTH OF THE PROGRAM
12 months. 504 hours.
Grisart estimates that the Technical Itinerary supposes a commitment of time equivalent to 1008 hours.
ACCESS
Those interested in this course can be accessed with an average level of photography and after an entrance exam.
- Camera with manual settings
- Lens: Focal Range similar to a 24-105 mm
- External hard drive (at least 500 Gb)
- Memory card (at least 16GB, 90MB)
SCHEDULE AND TUITION FEES
Starting Date: September 30th, 2019.
Final Date: September 18th, 2020.
Deadline final projects:
- September 2nd, 2020.
Hours:
- Monday: from 9:30 to 12.30h and from 12:30 to 15:30h (practices with the support of an assistant).
- Wednesday: from 15:00h to 18:00h.
- Friday: from 12:00 to 15:00h. (Plus 13 classes from 16.00 to 19.00h).
*During the academic year, there will be 6 Saturdays with a class of 6 hours each.
Tuition Fees: 6,900 €
Register here
Methods of Payment: Online payment on our website, deposit into the bank account or bank transfer.
- Option A: A single payment
- Option B: Installments with charge:
- 950 € enrollment reservation
- 3,500 € paid 30 days before the beginning of classes
- Outstanding payments by direct debit:
- 5 monthly instalments of 550 € each (October, November, December, January and February)
Note: the fulfilment of this course is subject to a minimum number of students enrolled. Failure to meet the minimum squares, the money will be refunded.
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